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STRATEGIC CONNECTOR OF BUSINESS, BRANDS, AND PEOPLE

Empowering leaders with strategy, vision, and meaningful connections that drive growth and impact.

Shelly Gould Peterson

Founder & CEO of Promoting Me | Founder of EMPOWER ME | Speaker | Business Strategist | Community Leader

For nearly three decades, Shelly helped deliver major construction projects throughout the United States while developing teams, leaders, and businesses along the way. 

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During her executive career, Shelly was also a serial entrepreneur, owning 8 businesses across multiple industries, including restaurants, a catering company, mini storage facilities, apartment rentals, an electrical company, and an accounting business. She also invented and patented a product, ultimately selling the rights to bring it to a broader market. 

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Her experience wasn't learned only in a boardroom. It came from building businesses, managing people, navigating risk, solving problems, creating opportunities, and understanding firsthand what it takes to turn an idea into something viable. 

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The most important thing she built wasn't a building or a business. 

It was people. 

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Today, Shelly brings nearly three decades of executive leadership and entrepreneurial experience to business strategy, branding, leadership development, personal branding, community impact, and EMPOWER ME—helping people and organizations recognize their value, strengthen their identity, and build what's next.

$3.5B+

Projects Delivered

2,500+

People Led & Mentored

14

States

30+

Years of Leadership Experience

115+

Major Projects

13

Businesses Owned

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What She's Building Today

Promoting Me

Founder & CEO

Business strategy, branding, marketing, personal branding, digital growth, leadership development, and measurable execution.

Speaking & Leadership

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Keynotes, workshops, leadership development, personal branding, business strategy, and entrepreneurship.

EMPOWER ME

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Founder & CEO

A platform bringing together real people, real stories, leadership, business strategy, personal development, and meaningful connections.

Community Impact

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Board leadership, economic development, local business advocacy, mentoring, storytelling, and community initiatives.

In The Media - Press & Featured Stories

From magazines to podcasts, see where Shelly has been featured.

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Fempreneur: The Woman Who Redefined What Building Your Story Really Means
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Microsoft: Shelly Peterson among the Top 10 Women to Watch
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All Around World: Most Empowering Business Leaders to Follow in 2026
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Guiding Entrepreneurs to Stand Out Through Strategy and Visibility
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Time Iconic - 10 Most Influential Business Leaders
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How Shelly Peterson and Promoting Me Empower Clients to Thrive
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Promoting Me LLC Set to Redefine Personal Branding and Business Success
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Shelly Peterson Building Legacies One Brand at a Time
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Personal Branding Experts To follow in 2023 
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Hidden Gems: Local Businesses and Creatives
AGC of Minnesota Member Spotlight
MWBE Member Spotlight: Promoting Me
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Wantrepreneur to Entrepreneur
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Personal Branding for Construction Professionals
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